Booking software reviews
Fresha reviews: the praise, the complaints, and five alternatives
We read 515 App Store reviews and checked Fresha's score on 5 platforms. Here is what its customers say, who the product fits, and where to look if that is not you.
Reviews read 13 September 2026
App Store4.8
Google Play4.6Scores
Ratings from third parties
App Store
4.8
Google Play
4.6
G2
4.2
Capterra
4.8
Trustpilot
4.8
In their own words
Six happy customers, six unhappy ones
We print six of each on every review we publish, whatever the product scores: what changes between a good product and a bad one is what the complaints are about, not how many we run.
Happy4 and 5 stars
“Fresha has been a great platform for Manor Luxe Beauty Salon. The system is easy to use, professional, and makes managing appointments, client information, services, and online booking much more organized. …”
“This makes my job so much easier! I can see where I am at all times, I don’t have to spend countless hours arranging appointments with clients, I can literally sit back and Fresha do it for me! X”
“I really like using this app for my business. The reason I’ve given it 4 stars is because it’s quite expensive. …”
“-the ability to add a photo of the service so that people can physically see the service you’re booking for. - for things that I block out in my Google calendar to also block out in my Fresha calendar. …”
“Hi Fresha I’m a hairstylist from Canada but I also service clients in the Bahamas, how do I charge clients on my site.”
“I love Fresha as a barber help me to organize my time and life work with my customers”
Unhappy1 and 2 stars
“BEWARE!! Fresha will charge you a fee for every new client you book And it is 10% of whatever the service cost! I was charged 65.00 even when my client needed to cancel! They steal money from you! …”
“Extreme cash grab! If a new client accidentally double-books, Fresha charges a 20% fee on the initial total, not the actual service provided. When you contact support to correct the client's mistake, they refuse to refund the difference. …”
“… For a platform handling businesses’ client payments, this is extremely frustrating and disappointing. Customer support should still be accessible when there is an unresolved payout issue, regardless of whether a trial has ended. Very poor experience. …”
“The new client fee is extremely expensive, and I do not understand why we are being charged in many cases. We are a local business, and the majority of our clients are not acquired through the Fresha Marketplace. …”
“… Customer support was not helpful in resolving the issue, and getting a clear explanation of the charges was frustrating. If you use this platform, make sure to carefully review all fees and billing settings before signing up. …”
“I used to love using fresha but now you get charged for new clients and random payments come out your account. I started paying for this a few weeks ago otherwise I couldn’t use it. …”
The verdict
Who should pick Fresha
You want marketplace discovery
Fresha lists you on its consumer marketplace and charges its 20% fee only on a new client's first visit, never on their return.
Solo beauty or wellness
The $19.95 Independent plan includes point of sale, inventory, memberships, packages and gift cards rather than gating them higher up.
You work from a phone
The business app scores 4.6 from 8,379 ratings on Google Play and 4.8 on the App Store.
Who should look elsewhere, and where to look
If this is youLook at
You need a plan that stays free
Setmore, Square AppointmentsYou do not want a marketplace listing at all
Acuity Scheduling, kiwilaunchYou need commissions, wages or timesheets
VagaroYou sell services outside beauty and wellness
Acuity Scheduling, SimplyBook.meYou trade outside the US
Booksy, and check Fresha's price from your own country firstYou want to build your own brand on your own site
kiwilaunch, Acuity SchedulingYou want your client list to stay in your own database
kiwilaunch, Acuity SchedulingWhere else to look
Five alternatives
ProductKnown forFree planStarts at
BooksyBeauty and barbering with a consumer marketplace
Free plan
No, 14-day trialStarts at
$29.99/mo
VagaroBeauty and fitness, free marketplace listing
Free plan
No, 30-day trialStarts at
$30/mo
Square AppointmentsBooking built into Square's POS
Free plan
Yes, soloStarts at
$0
SetmoreFree tier for four users, strong support desk
Free plan
Yes, 4 usersStarts at
$12/user
kiwilaunchPrice modifiers, package management, iOS-first
Free plan
Yes, soloStarts at
$0Advertisementfrom the publisher of this site
Take your first paid booking this week.
Set up your services, share your booking link, and let customers book and pay themselves. All from your iPhone, or your laptop browser.
Your booking page, live on your own website or ours
Card payments in person, with nothing but your iPhone
Appointments, packages, courses, and classes
How this review was put together
We read 515 Fresha reviews through Apple's public App Store feed and set aside 110 that were more than two years old. Quotes are verbatim and linked to their source. Scores are as published on 13 September 2026, and every price comes from the vendor's own pricing page on 13 September 2026, not from a comparison site.
Wrote one of these reviews?
If you would rather we did not quote you, write to support@kiwilaunch.com and we will take it down.